Other Brands You’ll Love: Hum Nutrition, SmartyPants Vitamins, Love Wellness “Eric realized that by creating products that made it easier to navigate the supplements aisle would be a win for both consumers and retailers.” Most popular product: Sleep Gummy Supplements, Goodbye Stress Gummy Supplements, Undeniable Beauty Gummiesįun fact: “The idea for Olly started when Eric-our co-founder-was shopping at Target, and a consumer confused him for a Target employee and asked for advice in finding a supplement that would address a specific health need,” says Olly Vice President of Brand Marketing Jessica Heitz. “We lean into relevant, benefit-led positioning, so it's easy to determine which supplement is right for you, and package it in beautiful, counter-worthy bottles that don’t feel like something you want to hide in your medicine cabinet.” It’s through this strategy that Olly has been able to differentiate itself from its competitors.īest known for: Providing delicious gummy vitamin supplements at minimal markups. “A large part of that motivation was the recognition that millennials really viewed wellness as a lifestyle pursuit, yet weren't as engaged in the supplements category as other demographics.” With this in mind, Olly set out to create a brand that went beyond functional supplements and presented itself as a shelfie-worthy wellness brand that folks would genuinely look forward to making part of their daily lives. “When we started Olly, we wanted to build a lifestyle wellness brand,” Heitz says. They make them easy to understand-especially for millennials. One of the most notable things about Olly is that they make supplements digestible-not just literally, either. Thankfully, the people at Olly recognized this and stepped up to create a brand that caters to folks who crave high-quality supplements on a Target budget.
The only problem is, so many of the most popular supplements are paired with a hefty price tag that makes them largely inaccessible to many members of society. In a world where wellness trends are always on the rise, people everywhere search for supplements to hop on board the healthy train.
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